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The client needed a solution to streamline the resizing of digital advertisements across multiple platforms. The challenge stemmed from the increasing number of advertising channels: social media, related websites, and advertising platforms: where companies needed to place their ads. To address this, the project aimed to develop an AI-powered tool that could automate the resizing of dynamic HTML5 templates. The goal was to minimize the time spent by creative developers on resizing, preparing assets, and making manual adjustments. The tool was expected to work with minimal input, scaling a single template to generate multiple ad sizes while maintaining quality. The product is designed for companies that need to create and distribute digital ads across multiple platforms, including social media, related websites, and advertising platforms such as Amazon Advertising.
Published: April 3, 2025
For an AI-powered automated video processing pipeline handling high upload volumes, we developed a serverless video processing solution with AWS Fargate and ECS, using Python to orchestrate event-driven workflows. This smart solution AI-powered media workflows, reducing resource waste, and enabling automated media workflows for hands-free video processing across formats—empowering the client to meet demand peaks effortlessly. The client operates a video processing platform that specializes in converting, compressing, and optimizing video content using machine learning for video optimization for media companies and individual creators. Their platform supports multiple formats enabling users to prepare videos for seamless online distribution across various devices and platforms. The platform is designed to handle large volumes of video content, ensuring high-quality processing while meeting the
Published: November 5, 2024
This case study examines the e-commerce performance optimization of a major international publishing house's infrastructure, which suffered from significant performance issues due to an outdated single-server setup. Our job was to focus on improving page load time and reliability in high-traffic websites by enhancing server capacity and introducing deployment automation. Our client is a publisher with presence in both the US and the UK, producing a wide array of print and digital content. It specializes in creating and distributing books, journals, and various educational materials.
Published: July 8, 2024